{"id":130,"date":"2026-05-27T00:00:33","date_gmt":"2026-05-26T22:00:33","guid":{"rendered":"https:\/\/ociliadeleeuw.be\/?p=130"},"modified":"2026-06-09T19:32:58","modified_gmt":"2026-06-09T17:32:58","slug":"la-belle-illoise","status":"publish","type":"post","link":"https:\/\/ociliadeleeuw.be\/?p=130","title":{"rendered":"La Belle-Illoise"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Packagings La Belle-Iloise : Entre patrimoine maritime et modernit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet propose une nouvelle identit\u00e9 visuelle pour une gamme de soupes de la mer de&nbsp;<em>La Belle-Iloise<\/em>&nbsp;(Bisque de Homard, Velout\u00e9 de Moules et Velout\u00e9 de Coquillages). L&rsquo;objectif \u00e9tait de concevoir un syst\u00e8me graphique coh\u00e9rent qui unifie la collection tout en donnant \u00e0 chaque recette une personnalit\u00e9 propre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direction artistique &amp; Identit\u00e9 visuelle<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La signature des stries :<\/strong>\u00a0Un travail de superposition de lignes et de stries traverse les emballages. Ce fil conducteur apporte texture et profondeur, tout en \u00e9voquant le mouvement de l&rsquo;oc\u00e9an (vagues, courants, mar\u00e9es).<\/li>\n\n\n\n<li><strong>Style des illustrations :<\/strong>\u00a0Trait\u00e9s avec un aspect textur\u00e9 inspir\u00e9 de la gravure, les visuels centraux offrent un contraste fort et une lecture imm\u00e9diate des ingr\u00e9dients.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9clinaison de la gamme &amp; Symbolisme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La diff\u00e9renciation des recettes repose sur un code couleur fort et des illustrations sp\u00e9cifiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bisque de Homard (Rouge corail) :<\/strong>\u00a0Une illustration dominante qui souligne la noblesse, la puissance et le positionnement gastronomique du produit.<\/li>\n\n\n\n<li><strong>Velout\u00e9 de Moules de Bretagne (Turquoise) :<\/strong>\u00a0Des moules stylis\u00e9es associ\u00e9es \u00e0 l&rsquo;hermine bretonne pour affirmer avec authenticit\u00e9 l&rsquo;ancrage r\u00e9gional.<\/li>\n\n\n\n<li><strong>Velout\u00e9 de Coquillages (Beige sable) :<\/strong>\u00a0Une composition jouant sur la diversit\u00e9 des coquillages pour \u00e9voquer la richesse et la g\u00e9n\u00e9rosit\u00e9 de la recette.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Impact et structure<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u00e9rarchie :<\/strong>&nbsp;La composition \u00e9quilibre parfaitement l&rsquo;impact visuel de l&rsquo;illustration et la lisibilit\u00e9 du nom du produit pour garantir une reconnaissance imm\u00e9diate en rayon.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9 :<\/strong>&nbsp;Un juste \u00e9quilibre entre tradition maritime et design contemporain. Un syst\u00e8me graphique expressif et color\u00e9, fid\u00e8le \u00e0 l&rsquo;esprit audacieux de la marque.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"1024\" data-id=\"205\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/3e0b4a6f-aa7e-4e1f-adb8-6d0cf8f8bba3.png\" alt=\"\" class=\"wp-image-205\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/3e0b4a6f-aa7e-4e1f-adb8-6d0cf8f8bba3.png 513w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/3e0b4a6f-aa7e-4e1f-adb8-6d0cf8f8bba3-150x300.png 150w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"1024\" data-id=\"203\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/jhbjzevc.png\" alt=\"\" class=\"wp-image-203\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/jhbjzevc.png 507w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/jhbjzevc-149x300.png 149w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"1024\" data-id=\"204\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/dciehcihc.png\" alt=\"\" class=\"wp-image-204\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/dciehcihc.png 508w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/dciehcihc-149x300.png 149w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"206\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-1024x1024.png\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-1024x1024.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-300x300.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-150x150.png 150w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-768x768.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-1536x1536.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/222-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"210\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-1024x1024.png\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-1024x1024.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-300x300.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-150x150.png 150w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-768x768.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-1536x1536.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/Tin_Can_Mockup_3-2-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"209\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-1024x1024.png\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-1024x1024.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-300x300.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-150x150.png 150w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-768x768.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-1536x1536.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/333-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" data-id=\"195\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/homuard@2x-1024x409.png\" alt=\"\" class=\"wp-image-195\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/homuard@2x-1024x409.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/homuard@2x-300x120.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/homuard@2x-768x307.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/homuard@2x.png 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" data-id=\"194\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/moule@2x-1024x409.png\" alt=\"\" class=\"wp-image-194\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/moule@2x-1024x409.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/moule@2x-300x120.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/moule@2x-768x307.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/moule@2x.png 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" data-id=\"196\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/coquillage@2x-1024x409.png\" alt=\"\" class=\"wp-image-196\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/coquillage@2x-1024x409.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/coquillage@2x-300x120.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/coquillage@2x-768x307.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/coquillage@2x.png 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4-1024x489.png\" alt=\"\" class=\"wp-image-192\" style=\"width:1198px;height:auto\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4-1024x489.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4-300x143.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4-768x367.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4-1536x734.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/05\/27f75670-a732-47f2-9992-2c12b63a30c4.png 1815w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packagings La Belle-Iloise : Entre patrimoine maritime et modernit\u00e9 Ce projet propose une nouvelle identit\u00e9 visuelle pour une gamme de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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