{"id":230,"date":"2026-06-03T12:55:10","date_gmt":"2026-06-03T10:55:10","guid":{"rendered":"https:\/\/ociliadeleeuw.be\/?p=230"},"modified":"2026-06-09T18:33:05","modified_gmt":"2026-06-09T16:33:05","slug":"sos-village-en-detresse","status":"publish","type":"post","link":"https:\/\/ociliadeleeuw.be\/?p=230","title":{"rendered":"SOS Village d&rsquo;Enfants"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SOS Villages d\u2019Enfants : Les fr\u00e8res et s\u0153urs, premier rep\u00e8re<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce projet r\u00e9alis\u00e9 en bin\u00f4me, nous avons con\u00e7u une campagne de sensibilisation pour SOS Villages d\u2019Enfants afin de mettre en avant l\u2019importance des liens fraternels lors des placements. L\u2019id\u00e9e \u00e9tait de montrer que, derri\u00e8re les objets qui rassurent les enfants comme un doudou, une veilleuse ou un jouet, leur v\u00e9ritable rep\u00e8re reste souvent leur fr\u00e8re ou leur s\u0153ur.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concept et direction cr\u00e9ative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne repose sur une comparaison simple et \u00e9motionnelle entre les objets de r\u00e9confort et la pr\u00e9sence d\u2019un fr\u00e8re ou d\u2019une s\u0153ur. \u00c0 travers des accroches telles que&nbsp;<strong>\u00ab Un doudou rassure. Un fr\u00e8re ou une s\u0153ur prot\u00e8ge. \u00bb<\/strong>, nous soulignons que la stabilit\u00e9 des enfants passe avant tout par le maintien des liens familiaux.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9clinaisons<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le concept a \u00e9t\u00e9 adapt\u00e9 sur diff\u00e9rents supports : un carrousel Instagram, des annonces magazine et un DOOH anim\u00e9. Chaque format suit la m\u00eame progression narrative, r\u00e9v\u00e9lant progressivement que le plus grand rep\u00e8re d\u2019un enfant n\u2019est pas un objet, mais sa fratrie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9 :<\/strong>&nbsp;cette campagne utilise une approche visuelle simple et touchante pour sensibiliser le public \u00e0 l&rsquo;importance de pr\u00e9server les liens entre fr\u00e8res et s\u0153urs et encourager le soutien \u00e0 SOS Villages d\u2019Enfants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vid\u00e9o pour affichage ext\u00e9rieur<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5333121 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" controls src=\"http:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Affiche-sos-village-1-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" controls src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Affiche-sos-village-2-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" controls src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Affiche-sos-village-1-4.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9seaux Sociaux<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"343\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1-1024x576.png\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1-1024x576.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1-300x169.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1-768x432.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1-1536x864.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/De-Leeuw-Demoulin-C3-SOS_village_d_enfants-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Magasine<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"261\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-1024x768.png\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-1024x768.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-300x225.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-768x576.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-1536x1152.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_6-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" data-id=\"262\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_3-scaled.png\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_3-scaled.png 2560w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_3-300x225.png 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"260\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-1024x768.png\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-1024x768.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-300x225.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-768x576.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-1536x1152.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Free_Thin_Magazine_Mockup_7-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" data-id=\"256\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine3.png\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine3.png 595w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine3-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" data-id=\"257\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine2.png\" alt=\"\" class=\"wp-image-257\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine2.png 595w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine2-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" data-id=\"258\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine.png\" alt=\"\" class=\"wp-image-258\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine.png 595w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/annonce-magazine-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOS Villages d\u2019Enfants : Les fr\u00e8res et s\u0153urs, premier rep\u00e8re Pour ce projet r\u00e9alis\u00e9 en bin\u00f4me, nous avons con\u00e7u une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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