{"id":232,"date":"2026-06-03T12:55:25","date_gmt":"2026-06-03T10:55:25","guid":{"rendered":"https:\/\/ociliadeleeuw.be\/?p=232"},"modified":"2026-06-09T18:04:25","modified_gmt":"2026-06-09T16:04:25","slug":"campagne-wwf","status":"publish","type":"post","link":"https:\/\/ociliadeleeuw.be\/?p=232","title":{"rendered":"Campagne WWF"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ce que nous jetons, ils le deviennent.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce projet, j&rsquo;ai con\u00e7u une campagne de sensibilisation pour WWF visant \u00e0 d\u00e9noncer la pollution plastique dans les oc\u00e9ans. Mon objectif \u00e9tait de montrer de mani\u00e8re simple et percutante l&rsquo;impact de nos d\u00e9chets sur la faune marine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concept cr\u00e9atif<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne repose sur l&rsquo;accroche :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00ab Ce que nous jetons, ils le deviennent. \u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 travers cette id\u00e9e, j&rsquo;ai voulu illustrer que les d\u00e9chets que nous abandonnons ne disparaissent pas. Ils envahissent les oc\u00e9ans et deviennent une partie du quotidien des esp\u00e8ces marines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Composition &amp; symbolisme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne se compose de trois affiches repr\u00e9sentant une tortue, un poisson et une raie manta. Chaque animal est construit \u00e0 partir de d\u00e9chets qui menacent son environnement : pneus, bouchons ou sacs plastiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette transformation visuelle permet de comprendre instantan\u00e9ment le message et renforce l&rsquo;impact \u00e9motionnel de la campagne.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"297\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF3-1-724x1024.png\" alt=\"\" class=\"wp-image-297\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF3-1-724x1024.png 724w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF3-1-212x300.png 212w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF3-1-768x1086.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF3-1.png 842w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"296\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF2-1-724x1024.png\" alt=\"\" class=\"wp-image-296\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF2-1-724x1024.png 724w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF2-1-212x300.png 212w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF2-1-768x1086.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF2-1.png 842w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"295\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF-2-724x1024.png\" alt=\"\" class=\"wp-image-295\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF-2-724x1024.png 724w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF-2-212x300.png 212w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF-2-768x1086.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/affiche-WWF-2.png 842w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Direction artistique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;univers graphique s&rsquo;appuie sur des tons bleus inspir\u00e9s des fonds marins et des compositions \u00e9pur\u00e9es afin de mettre l&rsquo;accent sur les animaux et les d\u00e9chets qui les composent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Message &amp; d\u00e9clinaisons<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CTA :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00ab Agissez aujourd&rsquo;hui pour un oc\u00e9an sans plastique. \u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">invite le public \u00e0 adopter des comportements plus responsables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne est \u00e9galement pens\u00e9e pour les r\u00e9seaux sociaux et se d\u00e9cline en une installation \u00e9v\u00e9nementielle repr\u00e9sentant une raie manta g\u00e9ante partiellement remplie de sacs plastiques, permettant de rendre le message encore plus concret.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9:<\/strong> Cette campagne utilise une m\u00e9taphore visuelle forte pour sensibiliser \u00e0 la pollution plastique et rappeler que nos d\u00e9chets ont un impact direct sur la vie marine.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"251\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/73b69289-e9ba-45d1-bf7d-ab962da0e318-1024x683.png\" alt=\"\" class=\"wp-image-251\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/73b69289-e9ba-45d1-bf7d-ab962da0e318-1024x683.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/73b69289-e9ba-45d1-bf7d-ab962da0e318-300x200.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/73b69289-e9ba-45d1-bf7d-ab962da0e318-768x512.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/73b69289-e9ba-45d1-bf7d-ab962da0e318.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1-1024x576.png\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1-1024x576.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1-300x169.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1-768x432.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1-1536x864.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"250\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2-1024x576.png\" alt=\"\" class=\"wp-image-250\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2-1024x576.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2-300x169.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2-768x432.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2-1536x864.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"299\" src=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-1024x768.png\" alt=\"\" class=\"wp-image-299\" srcset=\"https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-1024x768.png 1024w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-300x225.png 300w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-768x576.png 768w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-1536x1152.png 1536w, https:\/\/ociliadeleeuw.be\/wp-content\/uploads\/2026\/06\/Citylight_Mockup_2-1-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce que nous jetons, ils le deviennent. Pour ce projet, j&rsquo;ai con\u00e7u une campagne de sensibilisation pour WWF visant \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232"}],"version-history":[{"count":5,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=\/wp\/v2\/posts\/232\/revisions\/336"}],"wp:attachment":[{"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ociliadeleeuw.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}